Alert The Media – My Husband Just Ate a Vegetable!
While I’d love to send out a press release proudly proclaiming the fact that my husband ate a vegetable today, I understand this is only newsworthy to me.
And if it’s only newsworthy to me, it ain’t newsworthy.
What do I mean by “newsworthy”?
While some people see it as a subjective term and open to interpretation, in the media world “newsworthy”’ isn’t really all that subjective.
A press release that is newsworthy is simply one that answers affirmatively to the question…
“Is this information timely or significant to anyone besides me and my family and friends?”
If you can’t say ‘yes’ to this question, it’s time to re-think the content and angle of your press release. And if you can’t rework it so it is new or interesting – ditch it. You should be building relationships with reporters and not burning bridges.
So the next time you want to submit a self-serving press release that doesn’t offer any real value to the media outlet’s audience, go take a walk and shake it off.