Sunday, June 16, 2024

Case Study 1

MSDA Case Study

Client Needs:

1) To develop an easy-to-navigate website that can be used for current and potential clients.

2) To facilitate the delivery of timely and cost-efficient communication by providing an online resource for parents with essential information, forms, and event dates.

3) To develop a logo and consistent identity for website, as well as all marketing materials.


More in Store Marketing, LLC, designed and developed Main Street Dance Academy’s website, logo and ezine.

1) Current and potential clients use her new website to access class information and frequently asked questions, as well as registration and other downloadable forms.

2) Designed new logo for use on website and all collateral marketing materials, which can include stationary, business cards and brochures.

3) Developed an ezine (e-newsletter) exclusively to keep parents of current clients informed on a timely basis of schedule changes, clothing orders and recital information.

4) Client can perform website, message board and events calendar updates through an easy-to-use, web-based interface as an additional means of keeping parents informed.

Customer Feedback:

“I am the owner of a small business. For many years, I have been trying to find ways to make my business thrive and spend more time with my family all at the same time.  I decided recently to develop a website to streamline my information to clients, both current and potential. I was referred to More in Store Marketing by a client of mine who had used Stephanie in the past. I am so happy to havefound Stephanie and her knowledge.

“More in Store has developed my website far beyond my expectations! Stephanie has created a beautiful, appealing and functional website that I am proud to call my own. The best part of my website is the time saving opportunity it has offered. In the past, I spent 3 to 5 hours a week preparing, printing, copying and sorting information to pass to all my clients. It was costly, time consuming and frustrating.

“Since I have had More in Store build my business website, I can get all the information to all my clients in minutes a week. Stephanie has been timely in all her work on the website and has kept me informed on all aspects of the building and launching process.

“She is a wealth of knowledge about the Internet and website construction. Her hard work is well worth every penny. My website will begin saving me money next year as I am no longer forced to buy paper and ink twice a month to make 800 copies. The time it has saved is already beyond calculation – and time with my family is priceless.”